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Good is the new lifestyle choice
November 3, 2008
Good is now available as a lifestyle hotel choice.
“What does “good” mean to you? For some, the word may inspire visions of
helping a homeless person find shelter for a night. Others may think of
global warming and chant the mantra, “reduce, re-use, recycle.” Or,
maybe your mission isn’t to save the world, and it simply connotes a
positive fun attitude.
Joie
de Vivre Hotels’ identity as a socially-conscious company inspired us to design
this SOMA hotel with all these good intentions. From beds and headboards made
from locally reclaimed wood to glow in the dark messages, our guests will
discover that we are good with a lighthearted twist.”
Is it smart to lead with Good or to build Good into everything you do?
Should Good be half-hearted?
Should Good by light-hearted?
Answers please on a postcard or in the comments section.
Posted by Ed Cotton
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