Previous Next
Close

Good is the new lifestyle choice

November 3, 2008

Good is now available as a lifestyle hotel choice.

“What does “good” mean to you? For some, the word may inspire visions of
helping a homeless person find shelter for a night. Others may think of
global warming and chant the mantra, “reduce, re-use, recycle.” Or,
maybe your mission isn’t to save the world, and it simply connotes a
positive fun attitude.

Joie
de Vivre Hotels’ identity as a socially-conscious company inspired us to design
this SOMA hotel with all these good intentions. From beds and headboards made
from locally reclaimed wood to glow in the dark messages, our guests will
discover that we are good with a lighthearted twist.”

Is it smart to lead with Good or to build Good into everything you do?

Should Good be half-hearted?

Should Good by light-hearted?

Answers please on a postcard or in the comments section.

Posted by Ed Cotton

Related Articles

What is the modern uber-luxury lifestyle?
With the fantastic amounts of money flowing into...
Watch out, your green creds are coming under attack
It seems we are now at a  very interesting...

Tags

About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

Butler, Shine, Stern & Partners. Copyright 2011. All Rights Reserved. | Contact Us | Privacy Policy
RSS | Facebook | Twitter | LinkedIn | Translate