Influx

Some interesting research work by Cynthia E. Cryder, Jennifer S. Lerner, James J. Gross, and Ronald E. Dahl suggests that the more miserable we are, the more we buy.

Could not buying stuff make us miserable and eventually lead to buying sprees?

Will people become saddened by economic circumstances and buy just to try and make themselves happy?

Will marketers find ways to make consumers sad in order to get them buy?

Posted by Ed Cotton