Influx

It’s an interesting development; the businessperson elevated to the status of an athlete.

A person with serious nutritional needs because of the demands placed on them for stamina and performance.

These hard charging folks don’t have time for the three martini power lunch, but instead must rely on a salad at lunchtime and survive until then on the nutritious power of Hilton Garden Inn’s Big Day Breakfast (TM)

The Hilton sub-brand is making a strong play to be the favorite place to stay for all  “businessthlete”

“The “BIG DAY Breakfast”(TM) is loaded with ingredients rich in
iron, fiber, omega-3 essential fatty acids, vitamins, antioxidants and
other nutrients. The enhanced breakfast menu was born out of the
desire to provide guests with a flavorful way to start their big day
while helping to provide them with energy and stamina.“

This delicious addition to the plethora of Hilton services was not created by a mere chef alone, it required the services of a true expert; a chef who used to play professional volleyball.

“As
the most important meal of the day, we wanted to offer menu items that
would prepare our guests for their big day while introducing them to
tasty flavors that would aide in their stamina and performance.”

Jim Cone- VP Marketing-Hilton Garden Inn

While Mr.Cone maybe secretly lobbying for Powerpoint presentations to become an official Olympic sport by 2016, it’s worth wondering if this effort is just trying to capitalize on Olympic fever or is it part of something more meaningful?

I believe Mr.Cone is onto something. The businessperson is indeed the athlete of the future; expected to deliver with diminishing resources, tighter deadlines and the increased threat of a job cut, means it’s all about “perform or perish”.

To survive, businesspeople need to become “businessthletes” and we can expect other hotel chains to follow Hilton’s lead and introduce nutrition-packed meals onto their menus and training regimens to keep them in shape and of course lots of self-improvement books for “businessthletes”.

Posted by Ed Cotton