Influx

The challenging thing about all this sustainability stuff is that it’s never done.

As soon as you think it is a competitor will come along and find a way to trump you, to do something that’s more sustainable than your offering.

It’s a no-brainer, we buy billions of pre-packaged salads every year and while an increasing number of them are now organic, no one gives a thought about the incredible packaging waste that goes along with this seemingly good purchase.

The UK grocery chain, Sainsbury’s has thought about this and has recently introduced its salads in compostable packaging.

It’s a nice illustration that this job is never done and there’s always going to be ways to improve your offering to make it more sustainable. I think its important for brands to be aware of this when thinking about their sustainable actions because they should never be declarative and tell people that they’ve found the solution, instead, they need to communicate that they are constantly trying to make improvements to make sure their products are more sustainable etc…

Posted by Ed Cotton