Influx

Easy You Tube is a nice example of playing with pre-existing experience to make it better for certain segments of society.

The one size fits all approach of web design has some serious limitations, everything is optimized around a set of supposedly common needs and you end up with a number of significant compromises. It’s clear that certain groups would approach an interface in different ways and their expectations for interaction could be different.

This is not about the personalization of content choices, everyone does that, instead this is about your real interactions with the user interface and the fundamental essence of the experience.

Easy You Tube shows how you can play with code to develop an experience, which in this case, might make You Tube a lot more enjoyable for kids or seniors.

In the real world, there are TV sets and laptops designed to be used by kids.

Why shouldn’t YouTube or Google have kids and seniors versions of their sites?

Online brands should encourage the development of these new experiences because it would allow them to create a lot more relevancy for their users.

Posted by Ed Cotton