Influx

Our minds process visual information at a rapid rate, which makes it tough for designers who need to create both instant impact and depth.

However, if people get the chance to click their mouse and move away because their perception tells them there’s no point to going deeper, it means impact is everything.

Recent research conducted by the University of Vienna shows just how fast people process visual information. Its study focused on art and asked subjects to compare similarities and differences in various pieces.

Researchers found that subjects could register content in less than 1/100th of a second.

Within 1/20th of a second subjects had already started to interpret style.

All this happening before recognition of the whole object.

It shows that art directors and designers have less time than we originally thought to capture attention and stop people from clicking away with their remote button or mouse.

Posted by Ed Cotton