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Art and advertising

October 6, 2009

It seems that art has found it self in the same problem as advertising, it has to provoke in order to get people to pay attention.

Artists seem so desperate for attention, that they’ve got to come with ever more interesting ways of getting people to take notice.

They’ve got a hard balance to achieve between the spectacle and deeper meaning; if you push too hard for spectacle, the meaning can get lost. 

Turner Prize finalist, Roger Hiorns is an interesting case. He’s big on the spectacle; his exhibit for the prize is the pile of dust that resulted from the destruction of a 747 jet engine.

The video below shows an installation he created in a disused London apartment using copper. It’s quite a spectacle and certainly a brilliant idea on one level, but more than that, I am not sure.

Posted by Ed Cotton

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