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Advertising- the secret weapon in the iphone application arms race
April 14, 2009
Most engineers tend to think ads are a waste of time because they believe their great products will sell themselves.
There’s only one problem with this theory. What if you are trying sell an iPhone application?
The iPhone ecosystem is mighty crowded with 30,000+ applications for sale which means you not only need a great application, but also an ad campaign to go with it.
A new arms race has just begun and it looks like Birdhouse is leading the pack.
Posted by Ed Cotton
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applicationsbirdhouse
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
