Influx

Hedging is usually something done by Wall Street to help protect companies against volatile commodity and currency pricing. This tool might now be finding it’s way into marketing thanks to a company called Pricelock, who’ve just done a gas deal for automaker Hyundai. The possibilities are endless; being able to lock in your cup of coffee at Starbucks or even the price of your steak at a local steakhouse.

It will be interesting to see if this idea spreads, given how price sensitive people are at this moment in time.

Posted by Ed Cotton