Influx

Landshare is a genius idea and it strikes right into the heart of the zeitgeist. Made possible by the internet it links people who want to grow food with those who have the land to grow it on. The objective is to make land in Britain more productive and to increase the availability of fresh produce.

The idea is the brainchild of Hugh Fearnley-Whittingstall who’s famous in Britain for his River Cottage cooking shows.

It’s an idea that seems very timely and one that’s an ambitious game changer.

No idea seems to exist without any brand involvement, Channel 4 who produces the River Cottage series seem to be the only ones behind the idea.

It’s a great example of a big idea that a brand or agency could have got behind and created. Instead of mere talk, this is all about action and change that could make a difference.

We need more of this type of thinking in 09

Posted by Ed Cotton