Marketing language kills everything
July 31, 2009
“15th Ave. Coffee & Tea was founded on the
core principles that have made Starbucks successful: a focus on premium
quality, passionate partners and a rich customer experience. It shares
Starbucks mission and values, is pioneered by Starbucks partners, and
offers Starbucks whole bean coffee and Tazo full-leaf tea, delivering
the same high quality with the same heart, but in a new way.”
From a press release describing the new venture in Seattle.
Did a computer or Google generate this press release based on an analysis of 6 million other press releases?
It sucks the life out of the idea of a local coffee house.
How would a local coffee house launch itself?
Would it send out a press release?
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