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Marketing language kills everything

July 31, 2009

15th Ave. Coffee & Tea was founded on the
core principles that have made Starbucks successful: a focus on premium
quality, passionate partners and a rich customer experience. It shares
Starbucks mission and values, is pioneered by Starbucks partners, and
offers Starbucks whole bean coffee and Tazo full-leaf tea, delivering
the same high quality with the same heart, but in a new way.”

From a press release describing the new venture in Seattle.

Did a computer or Google generate this press release based on an analysis of 6 million other press releases?

It sucks the life out of the idea of a local coffee house.

How would a local coffee house launch itself?

Would it send out a press release?

Posted by Ed Cotton

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