Influx

NIN has been one of the bands that’s been showing brands the way in the marketing world.

Its latest iPhone application is no exception. It does a very good job of mobilizing the web experience and allowing users to access all the content, but it also has a pretty cool messaging feature that allows fans to discover the location of fellow messengers. In addition, the application also allows for fans to participate and engage in conversations around the band. For example, when a concert is happening, outsiders can get a glimpse of what’s going on by accessing messages and photos in real time.

This is all about having interesting content and obviously bands have a huge advantage over brands in this respect.

However, for certain iconic brands with legions of fans and great product, like Harley Davidson for example, such a NIN like application could easily be a reality.

Posted by Ed Cotton