Influx

“The most important thing to remember is that creating a beautifully
simple experience is incredibly complex. To succeed
planners needs to reach a level of breath and depth as never before.
Breath because not are only briefing creative but also
designer, technologist and user experience architect. Depth because by
the nature of the experience, if you want to make
every interaction counts, a single thought is not enough. You need to
get into the details. In the end, it is a bit like if you had to
design a new Volkswagen. And that’s actually the concept we used to
launch the site.”

Vincent- a planner@Tribal DDB (On developing VW UK’s website)

Case study can be seen here. (thanks Gareth Kay and Adrian Ho)

Posted by Ed Cotton