Influx

Pricing is obviously one of the critical components of marketing, but it’s little discussed by communication agencies and seems to be the domain of number crunchers client side and consultants.

I think it’s interesting how Starbucks just announced a new pricing play- basically splitting it’s market in two by raising prices on the more sophisticated drinks and lowering them on the simpler ones.

It seems like a smart play for these times which seems to be predicted on the idea that there’s a mass market opportunity for basic coffee that Starbucks wants to be part of and doesn’t want McDonald’s to steal it’s share and it’s got it’s captive base who it wants to pay more.

Time will tell to see if this pays off.

Posted by Ed Cotton