Influx

The Digital Think In is an incredible initiative pulled together for NPR by Frog Design.

For one day only, Frog brought together over 60 thought leaders who worked on an envisioning new futures for NPR. It was an impressive list of writers, technologists and general thinkers.

The event was streamed live over the web and various elements were put up on the blog.

Of course, it’s NPR it’s obviously a “public” entity, so it allows for this type of thing, perhaps one important missing element was the listener, who did not seem to be invited, perhaps an oversight.

It made me think that all brands should have a “Think In”, not a meeting where all the agencies and clients come together to discuss the future, but a full blown out session where expert outsiders and consumers are invited to think about the future of the brand. It could be inspiring, provocative and lead to some interesting developments.

Here’s the intro deck for the event.

Posted by Ed Cotton