Influx

Robert Bound writing in April’s Monocle has a great piece about the problem with predictive software and music services; instead of introducing us to surprising artists and bands, we get something we could easily predict.

Apple’s Genius is according to Noble an “over-used and under earned title”.

Deeper into his piece he hints at the real beauty of newspapers, surprise.

“The shift to reading newspapers online isn’t just sad for vanishing printworks and the demise of the most unbeatably usable and portable of media materials-paper-but it means reading in an accident free way. Without the need to fold and turn, a readers’ key interests of business news, match reports and film reviews can be navigated seamlessly, but without stumbling upon the story of the British pub-sign painter or the intriguing report from the martial arts academy in Sichuan.”

While it’s not something that can save the newspaper industry, but an overlooked insight that makes them unique.

Posted by Ed Cotton