Influx

The idea of producing less stuff, but better stuff is a hard one to grasp, but something that makes sense to people outside the marketing world.

Nicholas Nova discovered this interview with legendary designer Dieter Rams, who lays the blame on marketing for pushing more stuff out there.

“no one wants to admit that at some point they have reached the end
of the line. Yet you can’t always be making a new shaver or a new
coffee machine unless you come up with a real innovation – and here I’m
not talking about tinkering with the shape or the colour. And then
people think that this will increase sales a bit more. They’re
dreaming! Yet for all this it seems as if most managers still believe
that just having a sheer mass of products on the market achieves
something. Right now, that is the problem with the car industry. They
have been shoving more and more cars onto the market yet it is obvious
that the markets have long been saturated. And yet these are precisely
the development programme targets being set by the design divisions of
larger companies. But I still maintain that the way is to produce less,
but better. “

Posted by Ed Cotton