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Research for men’s toiletries brands reveals a startling target insight

May 21, 2009

Millions of dollars of research have been invested by the male toiletry companies to discover a target they could have worked out using common sense.

The startling revelation that “Everyday Guy” is the new target for these companies was covered in a story in last week’s Brandweek. 

Further clarity on this complex new target was provided by a P&G spokesman..

“Someone who falls between “metrosexual and
Neanderthal.”

Posted by Ed Cotton

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