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The anti-label fashion label

August 12, 2009

“Well, let’s be practical. The company is still Freshjive. It’s
just that none of our product will have any of our logos or even our
name AT ALL. Not even in the labels. And after the turn of the year, no
promotional material, nor our website will have any logos. It’s really
invigorating to approach designing a line WITHOUT the constrictions of
how the logo is gonna be placed or used on the garments.”

The Hundreds

Via PSFK

Now is not the time to flaunt and display your logo.

What’s next, the demise of the car badge?

Posted by Ed Cotton

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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