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Brilliant design thinking from shigeru ban

May 1, 2009

The design world is under fire, for many its seen as frivolous and unsustainable.

This environment is tough for those involved in categories like furniture to respond.

However, the Finnish company, Artek had a brilliant response to the current environment delivered by Shigeru Ban.

At the furniture show in Milan, Ban unveiled his 10 unit modular furniture system.

Ban Chair Modular System for Artek

There are three reasons why it’s great.

1. It’s made from sustainable material- UPM (made from wood and recycled plastic)

2. It’s modular and allows the user to build it themselves

3. It’s easily to disassemble for transportation

Posted by Ed Cotton

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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