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Airline uses data to create a brand experience
June 23, 2009
An amazing example of a brand using data to create an experience. In this case it’s Lufthansa in its brand academy in Frankfurt.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
