Influx

I have written in the past about the new world of data visualization and the fact it has almost become a new art form. I am going to change my tune here a little and suggest that is going to become an essential tool for anyone working in the agency, strategy, media space.

Our clients are demanding more and more interesting looks at data from us, so we better have a nice way to communicate all this stuff. Aside from the creative department, not many of us have the visual skills to make this work, so we are going to rely on existing tools to make this happen.

One example is Modest Maps which requires a little bit of technical expertise, but can be used to great effect. Take a look at this which shows the spread of Wal-Mart over time.

Going back to the seductiveness of data visualization, at it’s best it can become great content as this BBC series, Britain from Above shows. If you get it right it can fascinate, delight us and help us to better understand our world or our business.

Posted by Ed Cotton