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Billions of facts, zero answers

September 28, 2009

Here’s yet another factoid filled presentation that touches on the decline of advertising, the rise of digital and the increasing power of technology. We’ve heard all of this a billion times before and these facts are instantly available to us at a touch of a button. Of course, there are always new factoids and updates, but it’s basically the same old story.

We are no longer in need of facts, the change is undeniable, we don’t need to build a case anymore, what we need instead are the harder to find ideas and answers. I think it takes more than a Google search to get those.

Posted by Ed Cotton

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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