Influx

The once great Dell is trying to re-invent itself for a world that’s radically changed since it first came into being. As the company shifted away from it’s focus on the customer, the social network and the blog rose up to call them out, a resurgent Apple has re-defined computing, not just for a small niche, but for masses and computers themselves have shifted from desktops to laptops.

Dell is trying to cope with this radical change and makeover the brand to be more relevant.

Throughout its history, the company has hardly been a champion of design, it’s simply not part of the DNA for the very functional, custom built, price driven brand.

It appears, design is also on the change list at Dell who are making some bold moves upmarket with the Adamo sub-brand.

Can this shift upmarket work for Dell?

It seems like a complete case of Apple envy and a bad rip off of Apple’s Air laptop. However, one could argue that it’s a start and Dell needs to do radical things like this to pull itself from the mire.

BTW- Are there any American industrial designers?

Posted by Ed Cotton