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Iphone-from frivolity to meaningful utility
April 10, 2009
While most of the leading applications on Apple’s 30,000 plus store are games, the company is keen to inform us that there’s lots of meaningful things you can do with your iPhone.
This ad? (below) does a great job at highlighting all the recession-busting applications that you can get for your phone.
It’s a nice example of a brand not only connecting with the current zeitgeist, but explaining how their products can provide real utility and benefits to help.
Posted by Ed Cotton
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appleiphone
recession
utility
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
