Influx

There’s some great material in here from a presentation given by Rashmi Sinha, the founder of Slideshare, at the Web 2.0 Expo.

I think this is representative of the type of thinking that needs to be applied when it comes to building things like building brand utilities.

The highlights for me are the following thoughts; the importance of the single idea, execution, speed, sociability, making something you would use, starting with less, watching the metrics, testing with a few, user focus and finding community.

Posted by Ed Cotton