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Technologically enabled shouting

December 11, 2009

When technology goes small and more powerful, it creates new possibilities for exploitation by advertising and media entities.

Ideas like screens on magazine covers and billboards that talk to you are now possible, if not yet, mainstream realities.

The latest example is a spirits bottle by Ballantines that gives the illusion of responding like a graphic equalizer to the music in a bar, etc.

While this is purely a point of sale display and not yet real packaging, it gives an indication of what could be possible. Imagine in 5 years when every spirits bottle at the bar has a screen, your retinas will be burning.

The ambient worlds that we once took for granted will rapidly become multi-media, multi-sensory and connected because the phone will talk to the billboard.

Posted by Ed Cotton

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