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The beatles endure

June 7, 2009

The Beatles are one of the strongest and most enduring brands in the world. Without having the benefit of new material, the only way of staying relevant is to support each shift in technology. From remastered CDs through to staged performance of their songs with Cirque Du Soleil, The Beatles have manged to stay connected to the times.

The Beatles on Rockband
is one of the most anticipated software releases of the year and will doubltless be a huge global hit for the 09 holidays.

Here’s the E3 trailer
 

Posted by Ed Cotton

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beatles
gaming
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rockband
software
videogames
videogaming
About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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