Influx

Take a look at Keith Schofield’s video for “Heaven Can Wait” by Beck and Charlotte Gainsbourg, yep it’s a couple of months old.

It’s an interesting montage of imagery, that has less to do with film and more to do with a load of random and messed up stills, so it was interesting to read that Schofield’s inspiration happened to be the internet.

“While looking around for ideas for music videos I find myself on a lot of found-photo websites like ffffound.com
or Tumblr pages. I find the lack of context so interesting and I have a
huge folder of these random photos. I’ve done other videos that have
been inspired by one photo or another and I always thought it would be
great to make a video where it’s just like flipping through this folder
where every scene is a different image. So something like the pancake
astronaut is basically a recreation of a Photoshop that somebody did.”

For years, the Internet, was mainly text based, but we are seeing a huge shift over to visuals increasing bandwidth sharing sites cropping up everywhere.

While it started with photography, it’s now moved to include illustration, but more than that, it’s increasingly about people building upon each others ideas, sharing visual jokes, etc.

It seems we gaining a new level of visual literacy as we become bombarded by more and more images that are increasingly subverted and played with.

Schofield’s video clearly points to this and doubtless we will see more takes on this emerging space over time.

Posted by Ed Cotton