Influx

It’s could be a dream assignment- The British Museum and The BBC join forces to create a radio series about 100 objects the museum has in its collection.

Fallon gets the brief and the chance to elevate the often mundane world of advertising into an art form.

However, we all know how hard it can be with one client, how about two public institutions? They must have done some great selling and/or had great clients because the result is pretty close to art, judging by this one spot.

This is a very artful ad aimed at a highly cultured and educated audience who can appreciate the idea and the story, this is not for a target called “everyone”.

Looking at from the US perspective it would be hard to find a client to brave enough to do this type of work and you can imagine when presenting the script getting questions about how slow it is and how long it takes to get to the main message- “would people have the patience to stay the course?”

Could this you see this advertising running in the US? Why and why not? imagine The Smithsonian and NPR creating type of initiative

Posted by Ed Cotton