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Marketing hyperbole

October 12, 2010

dodds

John Dodds makes a great point in a recent post, where he uses the image above to make a point about marketing writing getting out of control with the reality of the experience.

It seems tired language is all around us and especially evident when copywriters are searching hard to get attention for things that aren’t especially interesting.

Of course, there’s always a chance that HSBC are in on the joke and are simply using irony as a marketing tool. 

Posted by Ed Cotton

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