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Power brands get free marketing
September 9, 2010
When your brand is powerful and iconic, others do the marketing for you.
Apple may spend hundreds of millions a year promoting its brand, but it’s often the work of the “crowd” that generates the most attention.
Take a look at the work of the iPad orchestra.
The iPad Orchestra from Alex Shpil on Vimeo.
Posted by Ed Cotton
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
