Influx

In the past, corporations might have called ad and PR agencies to solve their image problems. While these efforts may have papered over the cracks, they might have made companies feel good and feel like real change was happening. However, as well know, change happens from within and without changing the culture of an organization, little progress can be made.

The issue of corporate culture is a huge one and it’s a big problem for a number of large players.

Here’s a story from Fast Company today about Nokia’s troubles.

“Many management posts are filled with folks who’ve been promoted through
their incompetence (the classic Peter Principle). While Nokia’s R&D
is roaring along on rocket-powered roller skates, Risku believes many
of the potentially world-beating ideas are ditched by managers who
merely don’t like them. Or else they are delayed and then tinkered with
by unthinking staff to the point that they become flat and boring by the
time they become real products.”

It suggests to me that there’s a market for a new type of agency- a cultural change agency.

This isn’t the company you go to when you want to communicate your brands and your image. It isn’t the company you go to to tell you how to improve your bottom line by cutting out costs.

It’s a new type of company that helps you work out who you are and doesn’t walk away, it stays with you; it helps, it motivates, it inspires and it brings the moving parts of the organization together.

Think of this new entity as a entirely new type of agency; one that inspires companies to change and get the best out of themselves by working from the inside out.

Posted by Ed Cotton