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Hyper-media overload

February 15, 2010

The problems associated with a saturated media landscape is something I have talked about for years on this blog. As media expands especially in the digital space, this problem has the potential to get out of control. Media owners are hungry to expand into the mobile ad space, but appear to be using a degree of judgement before moving to fast into one of the most personal and intimate of all media environment.

However, Keiichi Matsudafor appears to be pretty concerned about the potential for things to spill dangerously out of control and express this brilliantly in a video that imagines a typical early morning kitchen experience in the not too distant future.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Posted by Ed Cotton

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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