Influx

Everyday it seems like a new canvas emerges that could provide a potential opportunity for engagement. Faced with the rapid pace of change, we sometimes forget about how we can use the technology that already exists, but in a better way.

A great example is how Arcade Fire, them again!, thought about the integration of art for the digital format. Understanding that the richness of the LP experience had long gone, they wondered how there might be greater interaction between music and art in the MP3 world. Their designer came up with a smart solution that has the potential to continually enhance the experience.

While the “sexy” thing might have been to develop on iPad application, this solution demonstrates an understanding of the “gap” that exists with existing technology in the user experience that can easily be enhanced with a little thought.

Via Creative Review

Posted by Ed Cotton