Influx

A nice visual from the recent Ofcom UK report on the media industry and consumption of media. This visual looks at the typical daily consumption of media and shows it as a series of peaks and valleys over the course of a typical day.

Some observations:

1. Social media communication happens all day from dawn to well beyond dusk
2. Voice communication doesn’t happen much past 10pm
3. TV dominates the evening, but there’s also a lot of other media consumption peaking at the same time suggesting multitasking and a huge opportunity to integrate commercial messaging
4. Radio and print have bursts- very early AM and evening

Posted by Ed Cotton