Previous Next
Close

For those questioning the value of advertising

February 27, 2011

“At GEICO, for example, we enthusiastically spent $900 million last year on
advertising to obtain policyholders who deliver us no immediate profits. If we could spend twice that amount productively, we would happily do so though short-term results would be further penalized..”

Warren Buffett-Letter to Berkshire Hathaway shareholders 2011

Posted by Ed Cotton

Related Articles

No related articles.

Tags

advertising
buffett
geico