The social media disconnect
March 22, 2011
Here’s a brief element of some nice research done by IBM, who went out last year and explored global consumer expectations of social media and contrasted those with the reasons executives believed consumers followed them on social sites.
The results are startling…
To get discounts
To get reviews and information
Companies believe consumers want….
To learn about new products
To submit comments
To feel connected to the brand
Basically, very different things- one higher up the funnel and the other lower down.
Perhaps, this data is proof that Facebook could easily become a commerce platform and that its current high valuations are entirely justified.
Posted by Ed CottonNext post Previous post
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