Previous Next
Close

With no money in steel- chinese steelmaker sells oilive oil and wine

March 11, 2011

china

A great slide from Hugh Hendry’s presentation that shows just how tough it is for steel companies to make money.

Hendry points out that because of this situation China’s Wuhan Oil and Steel has been forced to diversify to such an extent, that it’s now selling wine and olive oil. 

Posted by Ed Cotton

Related Articles

Wine bolsters microsoft’s marketing
The news of Microsoft’s new vintage made...
Get your wine through a straw
Cordier is currently testing a new wine concept...
Retailer as editor-demystifying the world of wine
Wine's elitist image has been around for decades,...
Influx interview- jon steel- pitching new business
Planning legend Jon Steel is back with a new book...

Tags

china
steel
wuhan
About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

Butler, Shine, Stern & Partners. Copyright 2011. All Rights Reserved. | Contact Us | Privacy Policy
RSS | Facebook | Twitter | LinkedIn | Translate