Innovation is about observation and verbs- IDEO
June 28, 2011
Tom Kelley of IDEO speaking at Nielsen’s 360 Conference explained what he believes are the factors behind successful innovation.
Aside from business and technology- the major influences are being able to understand people by continuous observation- everyone needs to become an anthropologist and being able deliver an experience that transcends the product.
Here are the edited highlights of Kelley’s talk.Next post Previous post