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Innovation is about observation and verbs- IDEO

June 28, 2011

Tom Kelley of IDEO speaking at Nielsen’s 360 Conference explained what he believes are the factors behind successful innovation.

Aside from business and technology- the major influences are being able to understand people by continuous observation- everyone needs to become an anthropologist and being able deliver an experience that transcends the product.

Here are the edited highlights of Kelley’s talk.

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anthropology
experiences
humanfactors
ideo
innovation
Tom Kelley