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Influx Conference-2012- Back to Brand Storytelling Basics

April 17, 2012

The 2012 Influx Conference brings together a range of eclectic speakers from the worlds of art, music, filmmaking, anthropology, technology and marketing to explain and inspire brands to get back to storytelling basics. Influx, together with Argus Insights, will share the latest findings from its research on social media’s impact on brand engagement. The day will explore compelling brand narratives and strategies to gain and keep the attention of your customers and prospects.

We invite you to join us as we explore these topics with an exciting group of industry experts:

The art of storytelling: finding the initial spark of emotional connection and determining what’s a compelling story to tell
Frederick Kaufman — Harper’s/CUNY Graduate School of Journalism
Jennifer Steinman — Documentary Filmmaker
Harry Bliss — Cartoonist, The New Yorker
Throughout the day, singer, songwriter, bluesman Patrick Sweany will share his songs and his perspective on songwriting and storytelling.

Empowering the new consumer tool set: developing a plan for telling the story and monitoring how it’s being received
Kristi Burrows & Ed Cotton — Influx
John Feland — Founder, Argus Insights
Noah Brier — Co-Founder, Percolate
Redefining the customer experience: creating the opportunity for consumers to connect to the story
Grant McCracken — Anthropologist, Lecturer and Author of Culturematic
Paula Payton — SaleMaker/Oxford Retail Research
Ryan Hughes — CMO, Isis
Neil Blumenthal — Co-Founder, Warby Parker
Evolving the brand ecosystem: extending the brand and story into nontraditional spaces
Shiv Singh — Global Head of Digital, PepsiCo
Michela O’Connor Abrams — President, Dwell Media
Paull Young — Director of Digital Engagement, charity: water
Betty Liu — News Anchor, Bloomberg Television, New York

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