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The last four years have been challenging, to say the least, for physical retailers. The game has shifted and, unfortunately, many retailers aren’t clear on the new rules yet. They just know that their old style of gameplay isn’t working, but they haven’t been able to adjust in the...
The documentary Gerhard Richter Painting, while painfully slow when compared to the frenetic cinematic efforts of Michael Bay, is worth watching for those looking for some rich insight into the creative process of perhaps the world’s greatest living painter. What makes the film so compelling is...
Most of our live art experiences; concerts, theater, comedy shows, museums, are usually pretty passive in their nature and form; we tend to lean back and take in the experience, rather than seeking it out, exploring and interacting. Punchdrunk is a UK performance group, who for the past couple of...
The discussion around the Millennial generation is heating up as brands start to pay attention to this group of consumers more carefully. Brands are seeing the impact this generation will have on our evolving marketplace by how they are challenging the traditional marketing assumptions of many...
![INFLUX_Connected_Brands_Cover[1].jpg](http://d3lhcytip22mth.cloudfront.net/v2/wp-content/uploads/INFLUX_Connected_Brands_Cover1.jpg-250x225.jpg "INFLUX_Connected_Brands_Cover[1].jpg")
The last few years have put enormous pressure on many categories. Across industries, we’ve seen case after case of brands being forced to reinvent or fail. A lot of blame has been placed on the failing economy and decreased consumer spending. These are certainly contributing factors, but the...
Louis CK has been undergoing a very personal experiment. It started last winter with the release of his standup show, “Live at the Beacon”, that he personally directed, produced, and distributed directly to his fans. In his own words, he describes his experiment, “People of Earth (minus...
In a world of relentless and exhausting change, it’s fascinating when you find examples of those who do the extreme opposite; people who manage to resist the temptation to have multiple careers, they aren’t constantly looking for the next new thing and instead stick to one thing and do it for a...
Yesterday, the Mobile Marketing Association issued a bullish report(surprise!) based on some primary research it had conducted, it suggested brands were under-investing on mobile advertising based on the amount of time people are spending on their devices. It’s basically the same line of...
Rachel Botsman is something of an expert when it comes to new business models; she’s been writing about and championing the idea of Collaborative Consumption for quite a while. Sidekick Studios recently did an interview with Rachel and asked her about the meta trends for the next 5-10 years,...