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6 Ways America’s Food Giants Can Survive Disruption

For companies operating in America’s $760bn food and $435bn restaurant business, it’s never been more interesting time, because of a combination of forces that are overturning some of the established traditions and thinking. Many of our favorite food brands grew up in an age when Americans…

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Mobile’s Paradox

At yesterday’s MI Summit in New York that brilliantly assembled an interesting array of the mobile ecosystem, (agencies, start-ups, VCs, data experts, etc.), speaker after speaker commented about the growth of the smartphone and its expanding global base of multiple billions of users. However,…

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Brands and Sustainability- Ignorance No Longer an Option

There was once a time late in the last century, when brands didn’t really have to think about their societal impact. If the brand’s owner was lucky enough to have a Corporate Social Responsibility program, the company’s brand would use it as a “halo” and that would be it. In 2014,…

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Apple- The Next Chapter

Much has been written in the past week about Apple’s purchase of Beats and the ability of Mr. Iovine, so I am going to add to the collection. Iovine is a man with a direct line to the people who have their fingers on the pulse of culture. He managed to create a brand powerful enough to supplant…

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How Does Social Content Spread?

Why is some social content shared more than others? A team led by Justin Cheng at Stanford with others from Facebook and Cornell took on the question from a new angle. They studied 150k photos on Facebook and instead of examining how the photos spread from the onset, which other studies have done,…

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