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Re-Thinking The Experience

The XX are currently perfoming in one of America’s largest (55,000 sqft) and unobstructed venues, New York’s Park Avenue Armory, but they are doing it very differently. Instead of doing the bleeding obvious and peforming to multiple thousands, they are doing the inverse; in each of their…

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Does Your Brand Have Foresight?

It doesn’t seem that long ago that foresight was the sole domain of crystal ball gazers, futurists and other assorted fortune tellers. It was interesting to a point, but kind of hokey and only a few, very disciplined multinational organizations, like Shell managed to use it successfully. Today,…

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Is Social Media Memorable?

The best ad agencies belong to a group of cultural storytellers that includes those who create great dramatic TV shows and movies. We all know these folks create stories, but the importantly they understand endings, because endings are the things we viewers remember. Danel Kahneman’s 2010 TED…

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The Realities for Today’s CMOs- Thoughts from The Economist’s The BigRethink

The Economist’s The Big ReThink marketing conference provided a reminder, as if we needed one that things are changing radically in the marketing world. Technology occupied 90% of all conversations in its various guises; as a disruptive force and the creator of new social, mobile and digital…

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What Spotify’s Latest Purchase Means for the Future of Marketing

Today, Spotify announced it was purchasing The Echo Nest– a Boston based company that knows a lot about music. The Echo Nest has built a team of music specialists, programmers and engineers who know the very soul and code that lies at the heart of music. They also know what we love and how we…

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