01/14/2007 12:05:00 PM 
(1) 
(1) "Observers argue that Gap opened too many stores and lost its cachet."
Daily Telegraph
"We look at a Sony (SNE) gadget that is superior to Apple on the face of it and we think, That's the end of Apple. Or we look at Microsoft's (MSFT) vast cash hoard and its success with Xbox and we presume, Apple wipe-out.
Doesn't Creative (CREAF) have a "better" MP3 player? Isn't iTunes more expensive than what Universal's doing? Oh, give me a break.
Cachet is something that trumps all of that. You can't pin it down. You can't measure it or graph it or put it in a metric.
And then you take the kids to a game or you do the carpool or you pick your kids up from a sleepover or you have a slumber party for them -- and all the kids put their cell phones and their iPods down next to them wherever they are. It's always the cell phone and the iPod"
James Cramer
Definition from Merriam-Webster
"a characteristic feature or quality conferring prestige"
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seems pretty straightforward to me- what they're talking about is brand. apple's brand has strong aspirational and associative characteristics, sony's and MS' do not. creative's is even worse. those companies are just reaping what they've sewn by not managing their brands properly for the last 15+ years.