02/28/2007 10:10:00 PM 
Following right beyond JetBlue's CEO onto the tubewave comes KFC's CEO to apologize for the plague of rats that infested their Greenwich Village store.
It was a story that a local NYC news team broke that got spread like a nasty rash onto YouTube- one video (we will spare the brand the cruelty) we found one rat film had 200k views and there are close to 400 blog mentions of the incident.
It's interesting that KFC's CEO Greg Dedrick's video hasn't made it onto YouTube and wasn't posted on the site by the company- it remains locked and housed in a corporate location. Nor does it seem that there were any KFC fans keen to release it from its corporate moorings and post it.
Influx wonders if every time there's a problem at a corporation, there's going to be an online video from the CEO?
Aren't we going to get bored with these old-fashioned "trust me, I am the CEO" messages"?
What people want to see is concrete action. If your going to film anything, show the store being closed, the rats exterminated and some examples of the tangible actions that KFC takes to make sure its stores are up to scratch.
Interestingly, this incident is probably going to give the KFC brand and its franchises a real kick, because any person armed with a cellphone will now be looking in any store for a speck of dust that they can film and post to the web.
Also, who's to say that some of KFC's competitors in the cut throat business of fast food, might just be doing their best to plant those seeds?
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