how to research an idea

06/28/2007 10:30:35 PM
"We built the store inside a warehouse. We claimed it was a movie set so that people would deliver all these goods and not think it was us. We had to borrow products from other retailers because we hadn't at that stage developed any products. We took ordinary people in, and they really, really liked it."

Sir Tim Leahy-Tesco (on his company's research for the US launch)


Posted by Ed Cotton
Tags: marketresearch (4) tesco (4) supermarkets (2) research (8) retail (15) testing (2)

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