So I "pitched" the idea to Mark Earls, Piers Fawkes, Jason Oke and Gareth Kay and got a drunken sigh of approval.
The basic idea is to use social networks to reach out to planners. Every month a new brief would be sent out to solve a specific communication problem for a non-profit. Planners could then work individually or in teams to attack the problem.
A collection of this thinking would then be presented back to the non-profit and planners who want to get more involved in helping implement the ideas would be given the opportunity to do so.
In the last few days, others have pitched in and lended their support to the idea- Brian Lanahan, Jennfier Leonard, Alexa Knight, Nicole Belmont, Micheal Karanjanaprakorn and others on the Plannersphere pages at Ning and Facebook.
I've also been looking outside the planning world to create a diverse "advisory board" and will have some interesting news on that soon.
So, if you are keen to help in any way or have ideas, please leave your comments here or on the Plannersphere pages at Ning and Facebook.
As we get more ideas, supporters and suggestions, the more the concept will grow.
Posted by Ed Cotton
Change
I think this is a great idea Ed. Count me in!
Posted by Michael Karnjanaprakorn on 08/11/2007 10:52 PM
I think this is a great idea Ed. Count me in!
I'm in
Sounds great, Ed. Count me in. Rob Perkins Goodby, Silverstein & Partners
Posted by Rob Perkins on 08/12/2007 07:56 AM
Sounds great, Ed. Count me in. Rob Perkins Goodby, Silverstein & Partners
ctw
hi ed, definitely a good idea, have to make it happen! i'm in. i'll go check out the fb group and rally some support. d
Posted by Dino on 08/12/2007 06:13 PM
hi ed, definitely a good idea, have to make it happen! i'm in. i'll go check out the fb group and rally some support. d
Collective
I'm working on something at the moment that might be interesting. http://charlesfrith.blogspot.com/2007/08/long-play.html
Posted by Charles Frith on 08/12/2007 09:45 PM
I'm working on something at the moment that might be interesting. http://charlesfrith.blogspot.com/2007/08/long-play.html
Sign me up
Ed - I'm all for using planning talents to help support the greater good. My agency, Cone Inc, is one of the leaders in the cause branding/cause marketing space so I think we have some insight on this that could be helpful. Let me know what you need as this thing comes together so I can help
Posted by Brian Reich on 08/13/2007 01:37 PM
Ed - I'm all for using planning talents to help support the greater good. My agency, Cone Inc, is one of the leaders in the cause branding/cause marketing space so I think we have some insight on this that could be helpful. Let me know what you need as this thing comes together so I can help
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One persone or group ca't change a world but they can make a difference that can contribute to changing a world :-) Great idea! Please count me in as omeone wo would love to help.