it's all about the product

09/20/2008 08:48:40 AM
Good piece in Wired about the rags to riches success of some of the developers of iPhone applications.

One quote stands out from the rest about the level playing field where there's no marketing involved and it's all about the quality of the application and building word of mouth momentum from there..

"You can come up with a generic idea, but implement it properly and you really are going to stand out," Sarner said in a phone interview. "Basically everybody's on the same level once they submit an iPhone app. Unlike traditional marketing, there's no ad campaign: A user just sees what he sees in the iPhone store, and the applications kind of have to sell themselves to some extent."

Austin Sarner- Design by Knife- CEO


Posted by Ed Cotton
Tags: apple (21) iphone (11) product (1)

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