06/24/2009 12:43:00 AM
Most conversations about interaction these days tend to revolve around the digital landscape. It's especially interesting that the more digital we become the less of a physical connection we have to real money and for many the physical presence of coins has become an annoying obstacle to convenience.

It's therefore surprising to hear that Matt Dent, a 26 year-old graphic designer won a D&AD Black Pencil for a competition entry he submitted to the Royal Mint in the UK.

His coins are not only beautiful, but as Dent explained in an interview there's some real thought gone into the design and in particular, how people could interact with them.

"I thought the six coins could make up a shield by arranging the coins both horizontally, as with the landscape idea, as well as vertically, in a sort of jigsaw style. I liked the idea and symbolism of using the Royal Arms, where individually the coins could focus on specific elements and when placed together they reveal the complete Royal Arms.

I found the idea that members of the public could interact with the coins the most exciting aspect of this concept. It's easy to imagine the coins pushed around a school classroom table or fumbled around with on a bar - being pieced together as a jigsaw and just having fun with them.'

New British Coins

Posted by Ed Cotton
Tags: design (34) mattdent (1) competition (1) blackpencil (1) interaction (1) royalmint (1) coins (2) d&ad (1)

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